Leslie Talmadge Ellwood, Founder, is a marketer and general manager with experience delivering profitable user growth, developing and launching new products, and negotiating profitable partnerships. Her marketing career includes roles of increasing responsibilities at Fortune 100 companies, non-profit organizations and start-ups.

Results include increasing traffic and page views to Men’s Fitness and SHAPE.com, creating new revenue models for The Economist.com and launching countless marketing campaigns and product extensions for American Express in the OPEN, Consumer Card and Interactive Strategy groups.

Lauren McGovern, Social Media Strategist, specializes in viral content creation, engaging fan communities and increasing site referral traffic via social media channels. Her areas of expertise includes social media campaign development including content creation, sweepstakes and sponsorships as well as blogger outreach and management.

Her experience includes working with premium brands in fashion, entertainment and media to create memorable digital identities across Twitter, Pinterest, Google +, Instagram, Tumblr, Facebook, LinkedIn, YouTube and Vine.


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